Sales & Route Management

Employees armed with the knowledge and tools needed for their jobs will excel quickly. Our sales and route management programs are carefully bundled together to put salespeople on the path to success and teach them how to run effective territories.

Introduction to Sales

Equip Your Team to Excel Quickly

Employees armed with the knowledge and tools needed for their jobs will excel quickly. This 1-day (8-hour) program combines essential route management topics to put salespeople on the path to success.

Fact-Based Selling & Presentation Skills

Professional selling skills are important, especially when you need more than a relationship to close a deal. This intensive 2-day (16-hour) instructor-led workshop allows participants to practice and role play the skills needed to build presentations and have fact-based sales conversations.

Perfect Your Presentation Delivery

Build on the skills from Sales Boot Camp while using recorded presentations to coach and guide sales reps to perfect their presentation delivery. This 1-day (8-hour) program dedicates more time and attention to handling objections.

Route Execution & Account Strategies

  • Pre-Planning for Success: Failing to plan means planning to fail. Don’t walk into an account without a plan and how you’re going to achieve it. Learn and practice skills to increase your results before you walk into any account.
  • Steps to a Sales Call: Having a consistent and thorough process calling on accounts saves time, helps identify opportunities, and maximizes results.
  • Areas of Focus (On & Off-Premise): Take a strategic approach to viewing your territory and each account in it. Promote your brands by giving them the best chance to succeed in your market and become the consistent brand builder for your sales team.
  • Selling & Managing Displays: Displays are an important part of the distribution business. Learn best practices in making space, building an effective display presentation, and planning strategies to hit your goals.
  • Selling More with Retail Shelves: Product placement is important when selling products from retail shelves. Learn what to look for and ways to have more of your brands end up in a retail customer’s shopping cart.

Communication & Conflict Resolution

  • Communication: Communication with others plays a major factor on the results in your route. Understand the fundamentals of sending messages, body language, active listening, note taking, and choosing the best tools and when.

  • Conflict Resolution: Be prepared to solve people problems in your territory. It isn’t a matter of “if” they occur, but “when” and “how often”. Learn to skillfully navigate situations to restore healthy relationships at work and home.

Ready to Strengthen Your Internal Training?

Whether you need customized training materials built from scratch or strategic fractional L&D consulting to revamp your current offerings, we are here to help. Let’s discuss your organization’s unique challenges and goals.