Increase knowledge and confidence when working with one of the world’s most popular and oldest beverages. A great program for people just starting in the beer industry or consumers who have been enjoying beer for years and want to take their education to the next level.

Enjoy the perfect beer for each occasion or prepare for beer certifications by participating in this high-level beer education program. Geek out on beer ingredients, malting & brewing processes, examining taste, history of ales & lagers, and the basics of draft beer.

It’s difficult to work with beer without a thorough understanding of the materials that make it. During this hands-on session, we’ll show and explain the importance of each key beer ingredient then give you opportunities to taste, smell, and sample them too. True beer education starts here.

After gaining an understanding of the ingredients, the next step is to learn the processes that produce the product in its final package (bottle, can, or keg). This module works best when it’s paired with a local brewery tour.

How we experience taste is a more complex sensation than people realize. It’s especially important when working with beer. During this module, learn and apply taste methodology and get an intimate understanding of how we process this important human sense.

Many of the beer styles we drink today originate from early creations hundreds of years ago. Given the environment from each location, beer makers made the best versions they could. In this module learn and sample the historic backbone of ales. Get ready for some wild stories!

Many of the beer styles we drink today originate from early creations hundreds of years ago. Given the environment from each location, beer makers made the best versions they could. In this module learn and sample the historic backbone of lagers. Get ready for some wild stories!

If your job involves working with bars and restaurants, this module is a must. We’ll address best practices for storing and serving beer, along with the what/ how/ why of draft cleaning and troubleshooting problems with draft systems. Don’t call the draft team yet, not if you can save the day for your account!

Whether you’re preparing for the certified beer server exam or the certified Cicerone (2nd level) this module will increase your confidence (over 90% of participants have passed). Showcase your knowledge with one of the most prestigious certifications in our industry.

Knowing your way around a wine list is more than a social perk, it can be a strategic business advantage. Whether you’re selling wine, hosting clients, or attending formal dinners, wine knowledge can help you navigate high-level social situations with confidence and sophistication.

Start preparing your next wave of leaders today. This program is designed to improve the leadership skills of emerging leaders or upskill current managers. Building a strong bench of leaders is important to the long-term success of any organization.

7 Habits helps your organization achieve sustained superior results by focusing on making individuals and leaders more effective. During the program, participants learn 7 critical habits that improve self-discipline, communication, teamwork, and goal setting – leading to higher effectiveness and increased success.

This virtual walk thru of the 7 Habits of Highly Effective People is built completely around your schedule and is perfect for leaders who struggle with finding time to attend a 2-day class (or want to learn individually vs. with a group).

Develop sales managers who are not only good at tracking, reporting, and admin but can also maximize the performance of each salesperson. Learn concepts and practice ideas that help managers “coach in the moment” whether they’re in an account, a meeting or over the phone.

Whether you’re leading a team or making small talk at a networking event, strong speaking skills build confidence, clarity, and credibility. Learn to lead meetings with confidence, present ideas that stick or just speak up without stumbling.

PowerPoint is much more than a presentation tool. Learn and practice features that turn slides into engaging, dynamic tools, increase the visual impact of your slides, get time-saving tips, pick up design techniques and cool tricks that can be applied to documents. You’ll leave saying “I didn’t know PowerPoint could do that!”

Meetings are an important and expensive touchpoint for managers and their teams. Make sure that you’re having meetings for the right reasons and delivering a return that’s worth the time and effort.

In today’s post-pandemic workplace, virtual meetings are no longer temporary solutions, they are a permanent part of how teams connect and collaborate. This program helps strengthen meeting leaders’ ability to maximize and create stronger virtual meeting experiences.

Each time a manager works with a salesperson, they should add value in 2 ways – helping them get results and providing training to improve performance. Learn and practice ways to make a work-with one of the most important sales management activities.

Sometimes difficult conversations are needed with employees to move forward in a positive direction. Learn and practice ways to have an effective conversation when boundaries need to be set, performance needs to be improved, or to clear up a misunderstanding.

What are the high-level strategies that make (American) football coaches successful? Better yet, how can they relate to the business world? You’ll find many concepts are repeatable even though they don’t come with a fight song.

Effective management and leadership are not the same skills. Most high-performing organizations require both. This program helps participants understand the distinct competencies of each role and the ability to integrate both into their daily practices. When employees feel guided and inspired, they respond with stronger performance and commitment.

Communication is the most critical skill for leaders and managers. It shapes culture, drives performance, and determines how effectively strategy turns into action. The good news: communication is a skill, and skills can be developed. Expect stronger team performance, clearer direction, and fewer misunderstandings.

The ability to motivate employees is both an art and a science. Once you understand the keys to success, you’ll gain a new perspective and respect for your team members. Next, you’ll change how you interact with each other to achieve greater team results.

The greatest managers are also the best trainers. People who understand the importance of getting work done through the effort of others. Great managers also prepare others for advancement. Learn and practice effective training methods that make training stick and employees grow.

When human beings interact in the workplace, there are bound to be problems. Great managers take the lead and skillfully resolve conflict between employees, departments, customers or all three. Learn and practice this important skill with other participants.

The best leaders maximize their time and get the most important things done. This involves looking ahead, managing current projects and prioritizing, especially when conflicts occur. Learn and practice what it means to maximize your time and the time of your team.

Take a trip to Alexandria, Virgina to visit the historic TC Williams Titans. Learn the leadership lessons that turned their athletic program around and changed the community. Based on a true story, this motion picture will show you the impact of the leadership lessons in this program.

7 Habits helps your organization achieve sustained superior results by focusing on making individuals and leaders more effective. During the program, participants learn 7 critical habits that improve self-discipline, communication, teamwork, and goal setting – leading to higher effectiveness and increased success.

This virtual walk thru of the 7 Habits of Highly Effective People is built completely around your schedule and is perfect for leaders who struggle with finding time to attend a 2-day class (or want to learn individually vs. being part of a larger group).

The 5 Choices is time management redefined for the 21st century. It increases the productivity of individuals, teams, and organizations, and empowers you to make more selective, high-impact choices about where to invest your time, attention and energy.

Whether you’re leading a team or making small talk at a networking event, strong speaking skills build confidence, clarity, and credibility. Learn to lead meetings with confidence, present ideas that stick, or just speak up without stumbling.

PowerPoint is much more than a presentation tool. Learn and practice features that turn slides into engaging, dynamic tools, increase the visual impact of your slides, get time-saving tips, pick up design techniques and cool tricks that can be applied to documents. You’ll leave saying “I didn’t know PowerPoint could do that!”

Employees armed with the knowledge and tools needed for their jobs will excel quickly. Route management topics bundled together to put salespeople on the path to success and run effective territories.

Professional selling skills are important, especially when you need more than a relationship to execute. Practice and role play skills needed to build presentations and have fact-based sales conversations.

Build on skills from sales boot camp while using recorded presentations to coach and guide sales reps to perfect their presentation delivery. More time and attention spent on handling objections.

Communication with others plays a major factor on the results in your route. Understand the fundamentals of sending messages, body language, active listening, note taking, and choosing the best tools and when.

Salespeople are often asked to fit many sales and non-sales activities into each day. Learn the fundamentals of planning, goal setting, prioritizing, scheduling and using effective systems to get more done.

The right perspective is important when starting a sales position. Separate yourself from stereotypes by demonstrating behaviors that elevate you into a trusted partner. Someone who consults to achieve results.

A large part of sales success depends on performing well in key areas. Each area can be used to evaluate progress and provide opportunities for coaching for better performance. Learn what your sales role is really all about.

Typical days for salespeople are fast-paced and extremely busy. Add deadlines and cutoff times for orders, each minute becomes more important. The more organized you become, the more confident you’ll be in your role.

Take a strategic approach to viewing your territory and each account in it. Next, promote your brands by giving them the best chance to succeed in your market. Become the consistent brand builder for your sales team.

Take a strategic approach to viewing your territory and each account in it. Next, promote your brands by giving them the best chance to succeed in your market. Become a consistent brand builder for your sales team.

Having a consistent and thorough process calling on accounts saves time, helps identify opportunities, and maximizes results. The process may vary by market and organization, but the discipline and results remain the same.

Displays are an important part of the distribution business and benefits each of the level of the system. Learn best practices in making space, building an effective display presentation, and planning strategies to hit your goals.

Failing to plan means planning to fail. Don’t walk into an account without a plan and how you you’re going to achieve it. Learn and practice skills to increase your results before you walk into any account.

The stronger your relationships, the easier selling becomes. Understanding basic psychology will give you an added advantage and help you tailor your presentations to achieve results. Begin learning the art and science of selling.

Many factors go into building a great sales presentation. Learn the concepts that increase the chance of getting a “yes” with the tools available. Set yourself up for success and make your next presentation hard to say “no” to. Then, practice delivering your presentation with clarity.

A great presentation doesn’t mean much if we don’t ask for the business. Learn and practice multiple ways to ask for a sale. Practice the art of reading the conversation and choosing the perfect close to match your buyer.

If you work in sales long enough, you’ll hear the word “no” plenty of times. Great salespeople know how to effectively handle an objection and turn as many “no’s” into “yes’s” as possible. We’ll learn and practice a proven process to move in a positive direction.

Product placement is important when selling products from retail shelves. Learn what to look for and ways to have more of your brands end up in a retail customer’s shopping cart. Information about cooler doors shelves included too.